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YouTube Answers: Ads & Advertising
Poziom:
Temat: Media
Hi, welcome to another
edition of YouTube Answers.
I'm Rick Silvestrini.
I help manage advertising here
at YouTube, which is going to
be the topic of our
conversation today.
We have seven questions from
you and the first one is,
"YouTube is being taken over
by advertisements and stuff.
Don't you think that's
kind of pointless?"
Well, YouTube is an
ever-growing platform.
We have 2 billion video
views every day.
24 hours of video is
upload every minute.
And it's advertising that
supports all that activity.
Additionally, a lot of the
money we receive from
advertising goes to the content
partners who produce and upload
the videos you love to watch.
The more advertising revenue
there is, the more our content
partners benefit, and the more
videos they can make and
upload for you to enjoy.
Our second question, "What are
the different ad formats?"
Well, there are four main types
of ad formats on YouTube.
The first is homepage
advertising, which are the
large banners and video ads
that run across the top of
the YouTube homepage.
The second type are promoted
videos that appear on the
right-hand side or across the
top of the search results page.
It's very similar to Google
AdWords advertising.
The third type are banner ads
that run next to or across
the bottom of the specific
videos that you're watching.
And finally, we have pre-roll
ads, which are the 15 or 30
second videos that appear in
the front or during a specific
video that you're watching.
Advertisers mix and match
between the various formats
to reach their audience.
Our next question, "How do
advertisers choose the channels
and videos they advertise on?"
There's a couple of things
advertiser are looking for when
they select where
to run their ads.
The first thing they often
focus on is reaching a specific
audience, usually based
on age or gender.
And they'll put their
advertising into videos or
channels where they're
more likely to find that
particular audience.
The second thing advertisers
focus on is relevant topics.
So for example, a sports
apparel manufacturer may decide
to run against basketball
videos if they're launching a
new type of basketball shoe.
We offer a variety of tools
that allow advertisers to pick
what works best for them.
Our next question's a
little bit complicated.
"How does pre-roll revenue
compare to standard revenue?"
Advertisers are willing to pay
more for pre-roll advertising
than other forms of advertising
because it provides a more
direct message to users.
And because advertisers are
willing to pay more, those
content partners that run
pre-roll advertising are likely
to make more money on a
per view basis than
those that don't.
Our next question is a
topic that many of you
were interested in.
"How can I make money on
YouTube?" Well, the first step
to making money on YouTube is
to become a YouTube partner.
For more information on how
to become a partner check
out, youtube.com/partners.
I've always wanted to do
that cool annotation
thing that pops up.
You'll have to fill out an
application, and then we'll
review that application
against a variety of factors.
How often you upload videos.
The type of content
you produce.
The number of views your
videos typically receive.
The number of subscribers you
have, a whole bunch of things.
But once you are accepted as a
YouTube partner, we'll run ads
against your content so that
you can share in the revenue.
Another popular topic: "How
can I advertise my videos on
YouTube?" One of the formats
that we mentioned earlier was
promoted videos, which is
a great way to do that.
We have a really good
video that'll explain how
promoted videos works.
You can click that right
here to watch that.
Or you can go to
ads.youtube.com for more
information as well, and
there's a link right here.
Finally, a common thread in
your questions was that you
wanted more control of your ad
experience and commented on
the overall quality of the
ads that we showed you.
This is an area that's
hugely important to us.
We constantly strive to provide
you ads that are relevant and
interesting, and are working
diligently to improve the
overall quality of the ad
experience on YouTube.
I think that's all
we have for today.
So to close, I hope this
Q&A has been useful.
Stay tuned to the YouTube blog
for information on the next
episode of YouTube Answers.
Thanks again.
