Marketing Plans : Principles of Service Marketing

Poziom:

Temat: Biznes

Selling widgets is one thing but selling widget repairs requires a different approach. Hello,

I'm Peggy Collins and I'd like to help you with some principles of service marketing.

For many years, lawyers, physicians, CPA's and other professional service providers,

they were hesitant to market their businesses and depended solely on referrals and word

of mouth promotion to obtain new customers. Well, if you watch much T.V. you know all

that has changed big time. The airwaves are flooded with personal injury attorneys and

cosmetic surgeons, and at tax time H&R Block will step up to help you fend off the IRS.

To get and keep new customers service providers must rethink their marketing strategies of

yesteryear. Principle number one, always ask current clients for referrals. This must be

a constant. So the best way to insure recommendations is a referrals rewards program, to reward

customers for their good word of mouth. Principle number two, put your website to work for your

practice. It has become the first step most consumers take to learn more about your company

and your products. Keep your website current and the content relevant to your customers

and prospects. Remember, even if referred by a trusted individual your site is often

creating that crucial first impression. Principle number three, distinguish your business from

competitors. You may offer special services, hours that meet the customers need, like Saturday

mornings or evenings. Low priced services or packaged services might differentiate your

company from industry competitors. Find your uniqueness and spread the word. Principle

number four, establish yourself as an expert in your field with public speaking engagements.

Publish articles or white papers. Offer to write a column for the local newspaper, but

be sincere in your desire to serve others and demonstrate excellence in customer service.

Competent, reliable service is a must. Trust is the key to effectively marketing services.

Wishing you great service and good business, I'm Peggy Collins.

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